Writing the email pitch subject line:
Bad Subject Line: App Launch/Review
Good Subject Lines:
PITCH: Word Guessing iOS game, blind friendly, launches in December, beta testing available for Review.
Subject lines (try to keep it all lowercase for friendlyness):
exclusive story for “first name”: “your app launch”
exclusive coverage for: “your app update”
exclusive to “first name”:
Email body structure:
– Write the name of your app exactly as it is spelled on the App Store so that it’s easy for the reporter to search for it, or share it.
– What the app is about, and why it is different, unique feature, selling point. Tell a story, use adjectives to embellish it.
(if you’re not sure, show it to your friends and family members and watch their reaction)
Social proof:
- Has any of your past apps been featured in the iTunes app store or google play store?
- Has you app received any press coverage?
- Do you have an influencer or a celebrity who talked about the app?
- Is your app trending on any news sites like Reddit, Google News, Yahoo News, or Product Hunt?
- If your app does not have any achievements for the pitch, put some of your own achievements. (maybe a past app or software that worked)
– The price or price drop
– One link to your app page (Your website, or a Facebook page)
– One link to the iTunes product page and/or Google Play mobile app
– A few screenshots (as links, not at attachments)
– A short, action-based video (important! This gives the reporter a quick overview of your app) 15 seconds to 45 seconds. (as a link, not as an attachment)
– A description in a small paragraph. That’s where you explain what your app does, what problem it solves, and how it is good at solving it.
– Ways to reach you. An email address and definitely not a link to a contact form or a survey form.
– Optional: Skype IDs, Twitter IDs
Note: The majority of emails won’t be answered. Make sure you follow-up, especially on days where the reporter wouldn’t get that many emails (usually the weekends, not a Monday morning!) The gold lies in the follow-up.
Tips: Use boomerang extension for gmail on Chrome to remind you to send a follow-up email)
You can find a decent sample email to pitch a mobile app to an online blogger, influencer, or news reporter, on App Design Vault
http://www.appdesignvault.com/downloads/SamplePitchDocument.pdf
Exercise: Which is the best subject line? (email us your answer and we will tell you why!)
1) Word Guess Game – Like Wheel of Fortune, Monopoly, Puzzle
2) Word Guess Collection – Daily brain stimulation trainer
3) Guess the Word
4 ) Guess the Word – Increase your memory by playing this game every day