<\/p>\n
Writing the email pitch subject line:<\/p>\n
Bad Subject Line: App Launch\/Review<\/p>\n
<\/p>\n
Good Subject Lines:<\/strong><\/p>\n PITCH: Word Guessing iOS game, blind friendly, launches in December, beta testing available for Review.<\/p>\n Subject lines (try to keep it all lowercase for friendlyness):<\/p>\n exclusive story for “first name”: “your app launch”<\/p>\n exclusive coverage for: “your app update”<\/p>\n exclusive to “first name”:<\/p>\n <\/p>\n <\/p>\n Email body structure:<\/strong><\/p>\n – Write the name of your app exactly as it is spelled on the App Store so that it’s easy for the reporter to search for it, or share it.<\/p>\n – What the app is about, and why it is different, unique feature, selling point. \u00a0Tell a story, use adjectives to embellish it.<\/p>\n (if you’re not sure, show it to your friends and family members and watch their reaction)<\/p>\n Social proof:<\/p>\n – The price or price drop<\/p>\n – One link to your app page (Your website, or a Facebook page)<\/p>\n – One link to the iTunes product page and\/or Google Play mobile app<\/p>\n – A few screenshots (as links, not at attachments)<\/p>\n – A short, action-based video (important! This gives the reporter a quick overview of your app) 15 seconds to 45 seconds. (as a link, not as an attachment)<\/p>\n – A description in a small paragraph. That’s where you explain what your app does, what problem it solves, and how it is good at solving it.<\/p>\n – Ways to reach you. An email address and definitely not a link to a contact form or a survey form.<\/p>\n – Optional: Skype IDs, Twitter IDs<\/p>\n <\/p>\n Note:<\/strong> The majority of emails won’t be answered. Make sure you follow-up, especially on days where the reporter wouldn’t get that many emails (usually the weekends, not a Monday morning!) The gold lies in the follow-up.<\/p>\n Tips:<\/strong> Use boomerang extension for gmail on Chrome to remind you to send a follow-up email)<\/p>\n <\/p>\n You can find a decent sample email to pitch a mobile app to an online blogger, influencer, or news reporter, on\u00a0App Design Vault<\/a><\/p>\n\n